Qualifications

Beauty Certification

  • International Makeup Association (IMA) Fashion & Photographic Diploma and IMA Makeup Application Certificate from the London School of Beauty & Makeup
  • M-A-C Professional (NYC, London) courses conducted by celebrity makeup artists including color theory, aging, trend forecasting, high-fashion runway and fashion photographic makeup, bridal makeup, tv/sitcom makeup, contouring
  • Tobi Britton’s Makeup Studio (NYC) professional courses for airbrushing, black & white headshot makeup, bridal business and fashion beauty makeup
  • Trained and worked for Shiseido’s luxury skincare line Clé de Peau Beauté, resulting in over $1400/day worth of product sales
  • Certified for IPL (Intense Pulse Light) by Cyden and for GloMinerals clinically-approved color cosmetics
  • Advanced Advertising Studies program sponsored by the American Association of Advertising Agencies (the AAAA’s intensive 16-week professional course)

Beauty Education

  • Advises the cosmetic and beauty industry on branding, products, application and trends
  • Produces, trains, manages and leads teams for global brands, special event companies and makeup schools
  • Launched the first beauty subscription box with online e-commerce concept in the Middle East in 2011/ 2012
  • L’Oréal Makeup Director for Dubai Fashion Week shows working directly with about 30 local designers and managing a team of 20+ makeup artists while coordinating with the Jacques Dessange team for hair
  • Taught professional and private makeup application courses at the Jemma Kidd Makeup School in London (JKMS)
  • Managed teams of makeup artists for JKMS-sponsored fashion shows and events
  • Selected as the local ME spokesperson for Evian Brumi ME and Slendertone Face (using EMS technology)
  • Freelance editor and Beauty Expert contributing to publications including Good Housekeeping ME, Emirates Woman, Khaleej Times, Ahlan, Desert Fish, What’s On?, Stuff, White Magazine, Marie Claire, Time Magazine, Organic Style and StyleStar.com
  • Developed the Beauty division for Organic Style, an online organic lifestyle brand for the US & UK
  • Celebrity clients include Agyness Deyn, Albert Hammond Jr, Duncan James (Blue singer), Gerard Butler, Vivienne Tam, Jemma Kidd, N’Dea Davenport (Brand New Heavies lead singer), Loralye (Clive Davis recording artist) and others
  • Recognized for being a one of the region’s top trendsetters and blogs in the Ahlan! Hot 100